Our team

Founded in Cambridge in 2012 and led by Libby Percival, Percius is a market leader in bespoke general management, project management and arts consultancy. Percius takes an overview of all aspects of an artist's career, interacting with clients to create unique development for each and increase their profitability and brand visibility.

Percius Management Ltd has a track record of generating innovative ideas, designing highly acclaimed multi-disciplinary arts projects and building successful, diverse careers for their artists. Percius Management Ltd is a fast-paced, professional business. Percius creates change.

The team is grateful to Percius LLP co-founders Nigel Brown OBE and John Willan FCA for support of the business from its inception in 2012 to April 2020.

Libby Percival

Libby PercivalFounder of Percius Management, Libby creates cutting-edge projects as well as nurturing development and marketing for its roster of artists. For more than a decade Libby was a senior manager at Hazard Chase where she managed artists including The Tallis Scholars, the Endellion and Escher string quartets, and created series and projects such as Choral at Cadogan. A Trustee of Cambridge Early Music from 2015-2019, she gave her time to found and fundraise for its education project Roots. Having trained as a violinist and soprano, Libby continues to sing as time allows; she sings with the VOCES8 Foundation Choir and The Holst Singers. Libby also consults for external clients giving professional development coaching, most recently for REMA (the European Early Music Network) at Classical Next, and for students at the University of Cambridge, University of York and the VOCES8 Scholars.

Desiree Ayton

Desiree AytonDesireé received her Bachelors of Business Administration (Music Business) from Belmont University in Nashville, Tennessee and her Masters of Science (Entertainment Business) from Full Sail University in Orlando, Florida. She has held internships with RLM/Mission Management working with country vocal group Little Big Town, RPM Management working with Tim McGraw, and recording label Equity Music Group. Desireé was a music licensing representative for performing rights organisation SESAC before moving to the UK. In addition to her experience in the music industry, Desireé was a corporate trainer and team leader in customer service within the restaurant sector. Desireé joined Percius in 2015 and has continued to develop her role as co-manager for Percius artists and as office manager.

Liz Baines

Liz BainesAfter studying Arts Management at De Montfort University, Leicester, Liz first worked with orchestras and moved on to work at The King’s Consort. Having a love of travel, Liz became a manager in Intermusica’s touring department, where she arranged tours for orchestras and choirs to the Far East, Europe and New York, before moving back to Birmingham to take up the role as Planning & Tours Manager at City of Birmingham Symphony Orchestra for eleven years. Since becoming freelance, Liz has worked with BBC National Orchestra of Wales, National Children’s Orchestras of Great Britain, and continues to work as Tour Manager at HarrisonParrott. Away from work, Liz enjoys the great outdoors, sailing and gardening, and still finds some time to play the piano.

Camilla Vickerage

Camilla VickerageKicking off her music career by working behind the till of a busy independent record shop as a teenager, Camilla discovered a deep love of of music and a passion for understanding consumers. It wasn’t long before she was also involved in the buying and stocking side of the shop, combining both of those skills. A degree in Psychology (achieved whilst also working at the record shop) lead to an early career in media buying and in turn to Universal Music where she looked after market research for Universal Classics & Jazz, Polydor, UMTV, Island and Mercury. Most recently, Camilla was Classical Label Manager for independent distributor RSK Entertainment, looking after Outhere Music (Alpha Classics, Linn, Channel Classics amongst many), Pentatone and Supraphon as clients. A large portion of this role encompassed PR and Social Media.